Transforming Group Finance: Axenic x Friendfolio
For Friendfolio, Axenic Agency turned the world of group finance into something exciting and social! We brought the app’s unique mix of trip budgeting and stock portfolio management to life with playful branding, eye-catching content, and strategic press placements. From fun videos showing how easy it is to manage shared expenses to teaming up with influencers to spread the word, we made finance feel like a collaborative adventure. The result? Friendfolio became the go-to app for friends who want to make managing money—and investing—together, a breeze!
Key Results
App Downloads
Increased Friendfolio’s app downloads by 40% in the first quarter of the campaign.
Press Placements
Secured placements in top-tier publications, including TechCrunch and Forbes.
Social Media Engagement
Grew social media engagement by 50%, with a significant increase in user-generated content.
A Cohesive Brand
Boosted brand awareness within the target demographic, positioning Friendfolio as a fun, innovative, and essential financial tool for groups.