Coachella 24

Axenic was entrusted with developing a multifaceted marketing campaign that would reach fans, influencers, and the media before, during, and after the event.

1. Press Strategy & Placement: We worked closely with Coachella’s PR team to secure premium press placements, including a feature in Rolling Stone Magazine, one of the most prestigious music publications globally. This not only heightened Coachella’s festival buzz but also cemented its position as a leader in the music festival industry.

2. Content Creation: Axenic produced high-quality video and photo content that resonated with the festival’s core audience. From exclusive behind-the-scenes footage to artist portraits and festival moments, our content captured the energy and spirit of Coachella. We leveraged this content across Coachella’s social platforms to amplify engagement and share festival highlights in real-time.

3. Artist Press & Collaborations: We facilitated artist press opportunities, allowing Coachella’s headliners and up-and-coming acts to share their festival experiences with their fanbases. Our team managed personalized press outreach, ensuring that artist interviews, performances, and appearances gained the media attention they deserved.